It is Super Bowl Sunday. (I think the NFL will send me a bill just for using that term.) An American tradition unlike any other. Except in other countries during their team’s matches in the World Cup. I’m sure the Argentinian television station responsible for broadcasting the World Cup final sold some significant advertisements in Argentina.
One day last week I forgot to bring my own coffee. It’s been awhile since I’ve purchased from Peet’s, and wow has the pricing gone up yet again. This particular franchise seem so embarrassed about the prices it’s charging that they are only displaying the price for medium size. How much for a large cup of vanilla soy latte? Spin the wheel to find out.
There’s been this age old battle between two camps. One side says buying the daily coffee from Starbucks is keeping you poor. The other side says (what was) $3 per day is but a drop in the ocean in the face of immense housing cost. There’s truth to both sides. In areas such as our San Francisco, you definitely cannot save your way towards buying a house by abolishing store-bought coffee.
On the other hand, many little things can indeed compound into significant sums. What makes the high inflation of the past years so pernicious is that it’s kind of death by a thousand cuts. It’s fine if only the grocery haul is (for example) 10% dearer. But when everything else went up also, it’s really easy to look at your monthly statements and wonder where the money’s gone. Five dollars extra here, five dollars extra there, five dollars extra everywhere.
And so it is with the Peet’s medium drip coffee I bought for nearly $4. The Keurig life is for me. I rather have the $1000 ($4 x 21 workdays in a month x 12 months) extra at the end of the year.
Well that’s not good!