Blog

Short blog posts, journal entries, and random thoughts. Topics include a mix of personal and the world at large.

Not in this economy

I read this article about the owner of a local Mexican restaurant justifying why the price of their burrito has doubled in price (from $13 to $22) in a few years. The reasons for inflation is universal: material cost and labor costs have increased dramatically. I can appreciate this owner isn’t price gouging for the sake of price gouging. This isn’t like McDonalds: record profits after raising menu prices (read: pure greed).

What restaurant owners need to appreciate in return is that higher menu pricing is going to deter some customers from patronage. (Price elasticity: I learned this in business school.) I am amongst that group of eaters. I have great mental difficulty in paying $22 for a burrito, no matter how deliciously crafted it is, and no matter how logically sound the price came to be. (Especially not when Chipotle exists.) I guess my cost anchor for restaurant food is still in the pre-pandemic era.

Some prices just don’t make any sense to me. $9 for a small bag of popcorn chicken at Quickly is simply absurd. Before the pandemic it used to cost $5. I’ve yet to buy an order at the new price. Quickly has lost me as a customer, perhaps forever if its menu prices don’t go back down. Not to say the company should be sad about it. I see plenty of students on campus willing to pay the $9 for popcorn chicken, and $6 for a milk-tea drink.

You know those hot dog carts that pop up on sidewalks near big events? I recently found out a hot dog there is $10! Think it over: a vendor that doesn’t pay for any rent or permit still needs to charge such high prices to make money. That’s a no buy from me. Not when a hot dog and drink is (a heavily subsidized) $1.50 at Costco.

I’m just hugely price-sensitive when it comes to outside food, that’s all. Restauranteurs can only raise prices so much before it deters enough people like me for it to be a negative. Maybe $22 for a burrito is not that juncture - perhaps $30? If I’m paying that much for a burrito, it had better be the best damn burrito on planet earth.

Up and up

Word on the street is that Netflix is once again raising its prices. For 4K top quality Netflix, folks are now looking at $22.99 per month. Is it just me or is that dangerously close to basic cable pricing? Include the other streaming services a person is likely to also subscribe to, then it is basic cable TV costs. We’ve cut the cord, but the money is still flowing out.

Fortunate for me, I don’t subscribe to Netflix. But I am not delusional to think that other streaming services - the ones I do subscribe to - won’t hike their monthly fees soon enough. Imitation is the sincerest form of making money. Remember a few months back when Netflix effectively banned password-sharing? It seems to be a surprise revenue increaser for the company. So of course Disney Plus has begun doing the same thing. Our neighbors up north in Canada will receive the initial brunt of the crackdown. It’s just a matter of time for us here in the States.

My friends who are sharing my account (would this be incriminating?) will have to find other ways to watch Disney programming. Legal or otherwise.

Prices for everything keep going up and up, way too rapidly. A good way to combat this, at least for McDonalds, is to use its app. The deals offered on the McDonalds app really blunts the hefty prices. Yesterday there was a buy-one-get-one-free deal on the double cheeseburger. Two sandwiches for less than five dollars is a win these days. Also, the more you use the app, the more points you earn towards free food.

Not to say you should make McDonalds a constant staple of your diet…

Price of the brick

Amazon Prime is raising its membership fee for the first time in four years. The service goes to $139 per year, up from $119. The slow boil of the frog that is inflation continues unabated. Netflix also recently hiked its rates; the top 4K tier of service is now $20 a month. I sure hope your account gets shared between four people to lessen the cost burden. Have you ordered food from DoorDash recently? The prices of every restaurant has gone up. Though here in San Francisco that may have something to do with the minimum wage increase too.

The $20 increase is not going to make me cancel my subscription. Amazon knows this, of course. I bet the vast majority of Prime users will simply shrug off the price hike like its nothing. With about 150 million subscribers, that’s a quick and handy profit (150 x $20) of $3 billion dollars. Just a figurative flick of the switch. The law of large numbers is indeed amazing.

The reason I’m not cancelling is because I make the annual fee back in credit card points. The Amazon Prime Visa card gives 5% back on all purchases done on Amazon (and Whole Foods) - so long as you are a subscriber to Prime. WIth the large amount of spending I do with Amazon, I make more than enough money back to at least break even on membership fee. All the while I’m enjoying the benefits of free two-day shipping, and the vast catalog of shows on Prime Video.

That said, it’s certainly not great to see the price going up, not only with Amazon Prime but seemingly everywhere. I’ve certainly used DoorDash way less these days. Order of a single item is at least $20 dollars now, once factoring in all the fees and tips. It’s really handy to live within walking distance to a mall with decent food options.

I am not getting the AirPods Max

“Wait, this thing is how much?!”

Yesterday, Apple announced the AirPods Max, a premium noise-cancelling headphone. The thing that immediately sticks out about it is the price: $549. In a product space that hovers around the $300 mark, the price for AirPods Max seems rather absurd. Why would anyone pay over two hundred dollars more for this instead of the critically acclaimed (and oddly named) Sony WH-1000XM4? $549 is not an impulse purchase by any stretch.

And yet shipping times for the AirPods Max have already stretched to weeks beyond the December 15th release date. Some of the color options are backordered well into February of next year. It seems the demand for this nearly-the-cost-of-an-iPhone product is strong. More evidence that this pandemic have largely spared the white-collar professional class. The tech bros still have jobs and money, and there’s no problem at all spending this amount of listen to music.

I understand why the AirPods Max cost so much. These headphones essentially has a computer chip inside, doing all sorts of computational trickery to make the sound as best as possible. No other competitor in the space have the CPU prowess that Apple possesses. So I’m sure the AirPods Max will sound absolutely fantastic, well worth the insanely high entry price.

But I am not buying one. I already have a set of AirPods Pro that I use frequently. I'm not a frequent user of headphones anyways: the only time the excellent Bose QC35 comes out of the case is during flights. Getting the AirPods Max at this point would just be something to showoff with; it’s very low on the utility scale.

I said I wasn’t going to get the AirPods Pro when it launched, so we’ll see what happens down the line. Should third-party retailers discount the AirPods Max to, say, $400, then that would be something to consider. Perhaps during Black Friday of next year.

SSD prices have come way down

It’s been awhile since I’ve looked at prices for solid-state drives, and boy have they come way down from just two years ago. Back in 2017, an external USB-3 SSD in 1 terabyte capacity cost me around $300 dollars. Now, I can get the same capacity drive, but in a four times faster Thunderbolt 3 connection, for just about the same price. The passage of time is such a great equalizer in turning once expensive technologies into something way more affordable.

Which baffles me why Apple still charges exorbitant sums for extra SSD hard-drive storage on their laptops. Take my 2019 15-inch Macbook Pro for example; the base machine comes standard with 256 gigabytes worth of fast SSD. Upgrade to double that - 512 GB - costs $200 dollars, and 1 TB is yet another $200 on top. When equally fast NVMe SSD drives at similar capacities can be bought for PC builders at a third of the cost, that is some hefty price-gouging, even by Apple’s infamous standards.

Being a price-conscious person, and the fact the base laptop is already well over $2000 dollars, I opted to not pay for the extra hard-drive capacity, even though as someone who dabbles in digital photography and videography, the additional space would have been super welcomed. Indeed it would’ve been incredibly convenient to have the massive amounts of storage built right into the machine, but ultimately I couldn’t stomach the horrendous price-per-gigabyte ratio.

Instead, I’m living the dongle life and currently using that same 1 TB external drive I bought in 2017. While obviously nowhere near as fast as its modern Thunderbolt 3 counterpart, USB-3 is still quite adequate for my photo-editing requirements. However, once I get back heavily into video editing, I will have to get a proper Thunderbolt 3 drive. But, it will be immensely cheaper than paying Apple to put the same level of storage into the laptop; for my perspective, that is a win.

I'm learning AutoCad?

I’ve been tasked at work to learn AutoCad software, which is wonderful because I am always up for learning a new skills. AutoCad has been around forever, and in my youth days of P2P and illegal software (statute of limitations have certain ran out, right?) AutoCad was amongst a group of absurdly expensive software (like Maya, 3D Studio Max) that we as teens hardly knew how to use but was incredibly fun to say: yup, I’ve downloaded software worth multiple thousands of dollars.

As proper functioning adults we of course pay for software (hello, Adobe; hope you’re enjoying my monthly payments) and upon research the purchase price of AutoCad is indeed astronomical: $1,680 per year. Obviously my work would cover that no issues but keep in mind heavy 3D design work is not our milieu; I’m being directed to learn AutoCad so we can easily draw classroom floor-plans and blueprints. We are not using the software to make any money, which in a normal design firm would suitably justify the hefty entry price.

Another peculiarity I ran into is that the best version of AutoCad (some would say the only version to get) is the one that runs on Windows PC. That’s a problem because at work I am issued a Macbook Pro. You may say I can run Windows software using Boot Camp but that sounds super unwieldy and someone (not me) would have to pay for the license. There’s an AutoCad for Mac but if the PC version is de facto standard then that’s the one to learn.

What are the chances work will furnish me a PC on top of the Macbook Pro I already have?

There’s also the matter of performance. AutoCad rightfully gobbles up lots of computing power and to run it with any modicum of smoothness requires a dedicated graphics card. I had thought about bringing in my Surface Pro 4 from home to do the job but unfortunately it’s only got onboard Intel graphics (notoriously not very good). How dare Microsoft call it a ‘Pro’ level machine.

If all of this sounds to you like my work haven’t thought it through in what’s exactly required to learn/run AutoCad, well I’m thinking that too. Perhaps that's part of the directive in me gathering the information and making the necessary requests. We shall see.

You definitely do not need portrait mode to blur stuff out using the iPhone camera.