Word on the street is the Chase Sapphire Reserve card - the preeminent travel rewards credit card - is increasing its annual fee. What started at an already hefty $450 per year is now a whopping $795 per annum. COVID-era inflation comes for everything eventually.
Of course, Chase has all sorts of new card benefits to potentially offset the price jump. But it’s all predicated on one thing: cardholder spending. This is a classic case of spending money to save money, which only works if that money is what you would have spent regardless. If you wouldn’t have in the first place, then you really shouldn’t have.
I did sign up for the Sapphire Reserve when it was first introduced many moons ago. The signup bonus was super generous: 100,000 points on a $4,000 initial spend (worth a thousand dollars in cash value.) Coupled with the $300 travel credit per year, the true annual fee was only $150 at the time. As an annually traveler, it was not difficult to for me to “break even”, so to speak.
That 100,000 bonus point allowed me to fly first class to Korea in 2017. Truly living the champagne life on a beer budget. But that was during a time when lots of capital was going toward subsidizing a rich person’s lifestyle for the mundane middle class earner. Surely you remember: UBER rides used to be cheap, thanks to the company continuously burning through VC cash to hide the real cost.
Did we honestly think we can afford to have our burritos hand delivered from the taqueria for only a few bucks? DoorDash fees used to be not so exorbitant, too.
Well, those sweet subsidized days are over. The premium travel reward credit cards are now only for those who can comfortably spend the high amount necessary to reap the rewards. Good news for me, I cancelled my Sapphire Reserve soon as COVID prevented any sorts of traveling.
I don’t always drink beer…